Pronounced as Chuh-Muhk Dhuh- Muhk

"Chamak Dhamak" - A Hindi phrase used to describe something dazzling, or full of glitz and glamour, often associated with events, celebrations, or things that have a vibrant and eye-catching appearance.

My journey to this point began with a profound sense of seeking belonging in a new country, one that felt like an alien world when I moved here after getting married and starting a family. As life unfolded, and my children entered my life, it became increasingly important for me to share with them the rich culture and heritage they belong to.

Slowly, this passion evolved into what is now Chamak Dhamak, a venture born from a deep desire to create and fueled by my family’s entrepreneurial spirit. Back in India, I had the privilege of being featured in prestigious outlets like Hyderabad Times TV 9 and Deccan Chronicle. Today, I proudly refer to my business as a platform that offers a glimpse into the world of handicrafts and home decor, allowing me to connect with you from the perspective of an immigrant who constantly seeks a harmonious balance between two vibrant cultures.

Chamak Dhamak is not just a business; it’s a bridge that brings the beauty and essence of our heritage to you. Join me on this journey of cultural connection and discovery.

Founder and CEO of

Chamak Dhamak 

Sonal Jain